Tuesday, 22 January 2013

SEO Videos Winnipeg

As a video producer i've noticed a trend in the request from clients.  Years ago it was all about producing dvd's. Then it was followed by the more current trend of clients wanting videos embedded on their website.  While its nice to produce a single video and have it on your website, I can't help but think that one video just isn't enough to fit in all the products and services you want.  The other problem with producing a single video is the benefits - or lack of - for search engine rankings.  One video can only be indexed for so many search terms.  Assuming your company has 5-10 services, you won't get the benefits of good search results with a single video.

Innovative Ideas of Video Production in Winnipeg

This led me to consider a new modern style of video for my clients.  In order to come up with this idea and move into the future I needed to bring back the best of the past.  I come from a television production background and one of the more popular and cost effective ads were short 5-10 second "stingers".  You'd jump in say your message and get out.  It was fast, it was effective, and clients loved the price.  I decided this was the way I was going to approach this type of video.  While we weren't doing this for television anymore I needed to give it a modern spin for the internet.  This is where keywords came into play.  The videos had to be short, fast, and contain the keywords necessary to get to the right audience.

I call this modern style of video "Keyword Rich Video Production".

  Here is what the videos contain:
  • Length: 10-20 seconds
  • Opening graphics/logos.
  • Typography to match the voice over
  • Voice Over
  • Background audio (Usually an addictive track if possible)
  • Closing page with all contact information/taglines etc.
  • Example 1
  • Example 2
  • Website
Each video would be targeted to a specific keyword or search term.
When it is all finished the client would have 10 short videos.  Each video would contain the keywords or search term of a single product or service.  This would allow a viewer to find a video that exactly matches their search.
The video would direct the viewer to contact them through phone or email and a link to the company website would be in the video description.


One of the best parts about this style of video production is the costs.  The cost isn't a deal breaker for clients. From a production standpoint you only have to create one look or template for the videos.  Then change keywords, typography and taglines to match the other keywords and search terms.

Search Engine Optimization Potential

The SEO potential of these videos are huge.  They are effective alone on your youtube channel plus Google will index them and give you a nice big thumbnail in their search results.  You can also double or triple them up by submitting the same videos to youtube, dailymotion, and metacafe.  I have the same video indexed back to back on google.  One from youtube and one from daily motion.
Another Good Feature
Another good feature about these videos are since they are keyword/search term driven, they appear to look like a search result rather then an advertisement.    

Conclusion on "Keyword Rich Video Production"

With the current attention span of users online at the level it is and the extreme amount of competition, these videos are a perfect fit for any company looking to move up and occupy the top pages of google and other top search engines.

Thanks for Reading These Words

Author: Kevin Klymchuk

Kevin Klymchuk is the owner/operator of Serious News video production in Winnipeg, Manitoba Canada.  For additional information on Keyword Rich Video Production feel free to contact Kevin at www.seriousnews.ca


  1. SEO Video works like television ads and it is an effective way of creating your brand and client retention to your products and services. You can either be retained but the audio included, the pictures and by your own persona and eventually the company that you are representing or promoting

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  3. I'm going to watch the video, by the way, where I can find the link?
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  4. Hi James

    In the first batch of bullet points click on "Example 1", Example 2", etc. The links may of came out the same color as the regular text.

    If you can - endorse me on linked in or a like on facebook. That would be great.


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