While there are virtually thousands of blog posts about
video production, very few target client needs from a perspective of geographic
location. I thought it would be informative to provide the people and
businesses of Winnipeg some insight of what types of video production services
I get asked about most.
#1 Website Videos
These videos are the most popular and there is no sign of it
slowing down.
All the videos listed below could be considered “website”
videos. The ones I’m speaking about here are videos that play on the homepage
of your website.
These videos typically consist of:
- Half day – Full day shoot
- One to Three minutes in length
- Branded intro and closing segments
- Interviews with management/owners of the company
- B-Roll footage
- Titles/graphics/animations
- Background music
#2 Real Estate Videos – Selling Property and Agent
information
Video and the Real Estate Industry go hand in hand. In the past, video production was too
expensive to make filming property viable.
Now as more agents enter the Winnipeg real estate market they are
looking for a way to separate themselves from competitors.
Real Estate videos typically consist of:- Footage shot of a current property
- Graphics and titles
- Branded segments of the agent
- Background music
- Full video tour of the property
While this style of video is still developing I find it
split between agents and private sales when it comes to a client base for this
type of video. I believe video will soon
be a standard for property marketing as it gives the best perspective.
It also allows the seller/agent to incorporate branding, and other information while still controlling the message of the video. With the real estate market booming in Winnipeg – this type of video production will continue to be in-demand.
It also allows the seller/agent to incorporate branding, and other information while still controlling the message of the video. With the real estate market booming in Winnipeg – this type of video production will continue to be in-demand.
#3 Promotional Videos
Clients that call for this type of video have products and services to promote. They want to find
new ways to reach potential clients using online methods. They need videos that can act as a sales and
marketing tool 24/7. While similar to
“Website Videos” (above), these videos are less focused on the overall business
and more focused on the details of a product, service, or brand.
Promotional videos typically consist of:- Full day video shoots
- Interview/on camera segments
- Shooting B-roll footage
- Graphics/animations & titles
- Branding (Branding needs its own blog)
- More detailed script writing
- High level of creativity
This type of video can range from selling products and
services to bands promoting events. Its
always interesting to see what type of promotional video will be in production
next. Most all clients want these videos
produced for play online and through social media platforms. Its rare to get a dvd request these days.
Honourable Mentions
There are a couple honourable mentions to let you know
about.
- Filming special events is popular. These consist of plays, sports, parties, and concerts.
- Non-Profit video production is also popular. These are videos produced for a non-profit agency to help raise awareness for a cause.
Conclusion
The conclusion is simple.
Businesses want video on their homepage that sells a potential customer
on their products or services.
Businesses want to greet you in person on their website with a
professional quality, polished video.
While this type of video remains the most popular, there is a new type of video that I will write about in my next blog that I believe has potential (long term) to become number 1.
Author: Kevin Klymchuk
Or visit my google+ profile page
Thanks for reading these words.
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